Posted by System Q on 16th Apr 2025
Join us at the 2025 System Q BTCC Roadshow
Join us at the 2025 System Q BTCC Technology Roadshow
Get ready for the ultimate motorsport racing event of the year! Ten motorsport-mad weekends! Eight exciting tracks! The 2025 System Q British Touring Car Championship (BTCC) Roadshow will bring you closer to the action than ever before!
This year, we’re going bigger, better, and bolder with an unforgettable experience for motorsport fans and tech enthusiasts alike. Whether you're a seasoned motorsport fan or new to the action, register now and prepare for a once-in-a-lifetime experience.
Meet Árón Taylor-Smith – BTCC 2024 Independent
Champion and Toyota Gazoo’s new star

After an outstanding season where Árón clinched 20 race wins and multiple podium finishes, he will be racing in the Toyota Gazoo Racing UK team in his Speedworks Motorsport-run Corolla GR Sport challenger. This is a thrilling new chapter in Árón's career, as he joins forces with one of the most exciting teams in BTCC for the 2025 season.
Árón’s move to Toyota is one of the most talked-about announcements in the BTCC world, and it promises to add even more intensity and excitement to the upcoming season. As Árón takes on this new challenge, we are thrilled to continue our partnership with him. Fans will have the chance to get up close to Árón and his car, see the action behind the scenes, and experience the excitement of BTCC like never before.
Why attend the BTCC Roadshow?
These occasions offer the chance for an unforgettable BTCC experience. Whether you're a motorsport fan, a security tech enthusiast, or someone looking for a memorable day out, the 2025 System Q BTCC Roadshow has something for everyone. Sign up today to secure your spot and get ready for an adrenaline-filled event!
What do BTCC weekends look like?
Each weekend is split across the Friday VIP Roadshow events, and the Sunday VIP Race Days.
Fridays are the build up to the main event. Get exclusive behind-the-scenes access, VIP hospitality, specialist tech demo sessions, exclusive giveaways and contests, and all the high-end entertainment you could ever want.
Sundays are where we’re off to the races! Immerse yourself in the intense thrill of BTCC speedster racing action at courses like Donnington Park, Silverstone, and Brands Hatch!
Read on for more details on what to expect at the BTCC Roadshow experience:
Behind-the-scenes access

Gain exclusive access to Árón Taylor-Smith and his Toyota Gazoo Racing UK team. Take a guided tour of Árón’s Corolla GR Sport challenger and explore the team’s garage to see where the magic happens on race day.
VIP hospitality and networking
Across each weekend, you’ll be able to rub shoulders with industry professionals, motorsport fans, and fellow tech enthusiasts in our exclusive VIP hospitality areas. Mingle, network, and enjoy plenty of food and drinks while soaking up the excitement.
Hands-on demos and tech workshops
BTCC isn’t just about racing – System Q will be showcasing the latest innovations in security technology. On Friday you’ll get the chance to experience live product demos, explore cutting-edge software solutions, and participate in tech workshops hosted by our experts.
Exclusive giveaways and competitions
As part of the roadshow, event weekend attendees can participate in exciting giveaways and promotions with the chance to win VIP hospitality tickets to race day on Sunday, plus plenty of other exclusive rewards!
Race day excitement
Sunday is race day! Get ready to experience the thrill up close.. Feel the adrenaline as you watch Árón and other BTCC stars take to the track for some of the most exciting races of the season. You’ll also have the chance to cheer on Árón as he defends his hold on the title of BTCC Independent Champion!
What’s new this year?
Following the tremendous success of the 2024 BTCC Roadshow, which brought fans behind the scenes at five BTCC events, System Q is scaling up for the new season with an expanded, all-encompassing experience that covers every race of the 2025 season.
From Donington Park to Brands Hatch, and everywhere in between, attendees will spend their race weekends enjoying exclusive access to the great Mr Taylor-Smith himself, as well as his new car, and the team’s cutting-edge garages. There will also be a wide range of hands-on opportunities with System Q’s latest innovations in security technology. It’s going to be an incredible season, and we want you to be part of it.
Mike Isherwood, CEO of System Q, said: “I have always been a massive fan of the BTCC and working alongside Árón has allowed us to create a partnership that extends far beyond a generic marketing programme. The System Q BTCC Roadshow will be at all ten races during the 2025 season after the successful launch of the events last year. We have found these to be a great way to give something different back to our loyal customer base and if nothing else, make sure that they have a day that they won’t forget. Aside from that, we can’t wait to see Árón flying the System Q flag once again.”
Árón Taylor-Smith, who dominated the 2024 BTCC Independent Championship with a record-breaking 20 race wins, added: “I am beyond proud of my partnership with System Q as it is arguably the most comprehensive programme that I am fortunate enough to be involved with. Mike curated the BTCC Roadshow campaign and to say that it has been a success is an understatement but what I like most about it are the people who attend. Everyone is genuinely interested in the sport, and I absolutely love getting to share in the day with them.”
Book your spot now
Don’t miss your chance to enjoy some of the most memorable weekends imaginable. Come and attend a truly unique motorsport experience. Enjoy live product demos, hands-on tech workshops, and exclusive access to our latest innovations.
Spaces are limited, so be sure to register now for the 2025 System Q BTCC Roadshow to secure your place at any of the 10 track events this season.